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October 27, 2017

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How many types of CRM are there?

CRM system can be used in small businesses to bigger businesses. The system permits the organization to better serve clients and customers, as well as probable clients/customers, by putting together information from various departments of the organization and offering them in a cohesive manner.
There are 3 different types of CRM System used for the businesses.
Here is the explanation of the types of CRM system

Operational CRM
Operational CRM centralizes the business process, includes Sales, Marketing and Service automation. The main objective of this kind of CRM is to generate leads, change them into contacts, hold all required details and offer service throughout the life cycle.

Collaborative CRM
Collaborative CRM is otherwise called as Strategic CRM, which enables an organization to distribute customer data among various business units like the sales team, finance team, marketing team, service team and support team. The purpose of collaboration is to uplift the quality of service and customer satisfaction.

Collaborative CRM benefits are as follows:

  • Recognizes customer service payment reduction opportunities
  • Combines data to create an improved customer service overview
  • Promotes customer-channel communication

Analytical CRM
Analytical CRM helps management, marketing, sales and support organization to determine the desirable way to serve their customers. Data analysis is the major function of this type of CRM applications. It examines customer information, coming from various touch points, to get valid insights about the current status of an organization. It helps management to take the honorable decision, marketing executives to know the campaign effectiveness, sales administrators to increase sales and support organization to improve quality of support and build the strong customer relationship.

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    October 27, 2017

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    What is Salesforce CRM?

    Salesforce began with the creative power of reinventing Customer Relationship Management (CRM). To grow your business revenue, all you need is Salesforce Customer Relationship Management. Salesforce applications are run on the power of the cloud so users can access its full functionality without high maintenance and setup costs. It provides customers the ability to track and monitor their routine task, events and automate their work process, you can also work from any device at any location without any disruption.

    Salesforce delivers reliable data, protection and security so that important data will not be lost. Using this CRM no need to get involved with coding rather it is designed to reduce customer difficulty. It is not only for Sales and Marketing but also enables you to manage all customer interactions, designed to help your organization/business can grow and succeed in the digital world.

    It has several portals for businesses to improve customer satisfaction which helps customers to search and find their content they need. Self-service is the first portal of Salesforce CRM allows customers to check their purchasing, the status of orders, cancel facilities without contacting the support person, you can do it by yourself and this promotes customer satisfaction.

    Customer Portal allows customers to manage and access their data within custom objects, it also provides an online support channel for customers to resolve their issues without contacting customer service. Partner Portal helps their partners sign in to Salesforce account through a separate website, the users can only see and manage the data if they have proper user access/permissions. Partner Portal gave access to external businesses to your Salesforce database which helps to get more leads and business opportunities.

    It has a wide range of CRM categories include Sales Cloud, App Cloud, Marketing Cloud, Community Cloud, Service Cloud, Analytics Cloud, Data Cloud and IOT that meet your business needs and goal.

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    October 27, 2017

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    What is Customer Relationship Management?

    CRM or Customer Relationship Management software is a tool that allows you to have successful interactions and communication with customers, business partners, suppliers to increase sales and business productivity. CRM can enable you to actively manage your customer relations in an organized and strategic way. It makes the small business owner delight each and every one of your leads, prospects, and customers through personalized correspondence. CRM understands your customers and their needs in order to maximize your marketing and customer service capabilities.

    Customer Relationship Management manages all the business contacts data includes leads, prospects, customers, and also other business partners. CRM consolidates customer information and documents into a single CRM database so that business users easily access and manage it. It stores activity information for phone calls, meetings, emails and much more. This helps you know exactly what to talk about the next time you meet or email someone. It has the ability to track performance and productivity based on information logged within the system.

    Many numbers of small businesses struggle with index cards or spreadsheets and some point systems become highly inefficient. If you have more business contacts, it’s time to implement a CRM that all the fields can be modified, edited and customized to fit your business needs. Using a Customer Relationship Management system, you can track of customer information such as contacts, communications, accounts, purchases, and preferences; it helps you improve your profitability. Without the support of an integrated CRM solution, you will not improve business opportunities and sales revenue.

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