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October 27, 2017

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What is the difference between ERP and CRM?

Enterprise Resource Planning

ERP stands for enterprise resource planning. It is an immense software that concerns every aspect of the activity. You can acquire a single suite or create your individual out of different modules from a variety of vendors.

Customer Relationship Management

CRM stands for customer relationship management. It is used by sales, marketing, analyze customer interaction and business development departments to manage records throughout the customer lifecycle.

Difference between ERP and CRM

1. CRM is defined as software that lets the business to trace every action with the customers and clients. ERP refers to a software program that assists the business to manage its sales processes, going on beyond the organization.

2. Customer Relationship Management is the system that should analyze and systematize customer communications, maintain the sales pipeline, support, upsells, track customer data and generate dashboards and reports on this information. Furthermore it should: organize marketing efforts, streamline your sales processes, share marketing, calculate time spent on converting leads to closing deals, automates customer service and sales collateral, learn which products/services sell best and when, prioritize contacts, maintain inventory based on historical sales information, cooperate to sell as a team, manage your organization contacts, manage your organization leads, share customer profiles with ally, see when and where leads come from etc.

3. ERP applications consolidates the data provided by various functional groups of the company and also automate and maintain back-office business activities and tasks, such as: accounting and finance, HR and payroll, purchase, manufacturing, e-commerce accounting software, distribution process management, excellent supply chain management, services knowledge base, project management, reduce redundant tasks, lower purchasing costs, standardize critical business procedures and streamline business processes.

4. CRM concentrates on boosting sales, but ERP gives prominence on decreasing costs.

5. ERP was developed earlier than CRM.

    October 27, 2017

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    What is meant by Mobile Customer Relationship Management?

    Mobile Customer Relationship Management is designed to work and execute business data through mobile platforms.

    Nowadays usage of mobile is rapidly growing and the number of mobile users is increased when compared to the desktop users. Mobile Technology speeds up the work process anywhere anytime and helps business people achieve their goal.

    Previously salespeople need to boot up their laptop for any query while they are away from their offices and this is not feasible when they work on the field. So they require an automated process that tracks and stores their sales information.
    Mobile CRM is mainly designed to help employees who are working in distant or field to access the required data and customer accounts through devices such as smartphones and tablets wherever they are.

    It is used for business such as sales or marketing who often require remote access to their business, as it holds customer data on mobile devices where you can attend meetings using CRM data.
    Mobile CRM has the same service, features and functionalities which is similar to desktop CRM.

    Mobile Customer Relationship Management has new BI and analytics tools to enhance by providing easy access, reliable data that sales team can access in real time with unique CRM system. It can also provide higher communication between the employees in the field and those at the office can easily send messages, documents, files through social networking software like Zoho Connect, Salesforce Chatter, Microsoft Yammer, SuiteCRM connectors, SugarCRM connectors, VTiger chat, etc.,

    Mobile CRM allows customers to determine where their data will be stored and ensure it is secure. It mainly concentrates on the security and privacy of the stored data, in case their device is stolen or lost and thus they can secure the data’s that are present in their Mobile.

    Here are the benefits of Mobile CRM systems for large and small businesses.

    • Increase Sales
    • Data Collection
    • Improve Customer Experience
    • Improve Productivity
    • Save Employee Time
    • Ease of Data Access
    • Improves data quality

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    October 27, 2017

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    How many types of CRM are there?

    CRM system can be used in small businesses to bigger businesses. The system permits the organization to better serve clients and customers, as well as probable clients/customers, by putting together information from various departments of the organization and offering them in a cohesive manner.
    There are 3 different types of CRM System used for the businesses.
    Here is the explanation of the types of CRM system

    Operational CRM
    Operational CRM centralizes the business process, includes Sales, Marketing and Service automation. The main objective of this kind of CRM is to generate leads, change them into contacts, hold all required details and offer service throughout the life cycle.

    Collaborative CRM
    Collaborative CRM is otherwise called as Strategic CRM, which enables an organization to distribute customer data among various business units like the sales team, finance team, marketing team, service team and support team. The purpose of collaboration is to uplift the quality of service and customer satisfaction.

    Collaborative CRM benefits are as follows:

    • Recognizes customer service payment reduction opportunities
    • Combines data to create an improved customer service overview
    • Promotes customer-channel communication

    Analytical CRM
    Analytical CRM helps management, marketing, sales and support organization to determine the desirable way to serve their customers. Data analysis is the major function of this type of CRM applications. It examines customer information, coming from various touch points, to get valid insights about the current status of an organization. It helps management to take the honorable decision, marketing executives to know the campaign effectiveness, sales administrators to increase sales and support organization to improve quality of support and build the strong customer relationship.

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    October 27, 2017

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    How does CRM Application Works?

    Overview

    Are you struggling with your business? Keep relationship with us. We will help to increase the sales by the CRM. To know about it. Stay tuned.
    Customer Relationship Management is the method of managing the customer relationship between the company and the clients by doing the following terms like meetings, appointments, phone numbers, call log, addresses, etc., CRM stores private information of the sales, leads for the customers.

    How does a CRM Application works?

    Take every business, they need profit in their sales. Some of the business gets a failure in their sales. Why is it causing? It is causing because lack of maintaining the customers and sales.
    Do you know how CRM application works? At first, know the customer’s needs, contact the people who need your product. Yet, as your business grows, these business connections grow more sophisticated. It just not a transaction between the seller and buyer.
    You start to manage many connections, across time. You need to share data with teams in your own organization who are making contact with the same clients. A CRM system can serve an important role to manage the infinite connections to improve the business. How do you manage the many data coming in from sales, service and marketing audit into actionable organization information?
    A CRM application can give the success to everyone across the business, including sales, marketing, customer service, development for business, manage the relationship and communication. We can easily access and visible the customer data such as meetings, appointments, phone numbers, call log, addresses, sales opportunities, service issues.
    A CRM system can give the clear overview of your customers.
    CRM is easy to use, customer friendly dashboard, you see everything of the customer in one place.

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    October 27, 2017

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    Beginners Guide for Early Stage CRM Users

    In an early stage, all new customers ask more questions of Customer Relationship Management like what is CRM? , What is the strategy in CRM? What are the benefits of CRM, and so on… To know more about the beginners guide of CRM stages go ahead with the content.
    First of all, every new customer should know about what is CRM?
    CRM stands for Customer Relationship Management and was started in the 1970s. The exactly and real meaning of the expression ‘Customer Relationship Management’ was simply maintaining the relationship with your customer. Today it is used to define as IT systems and software designed to help you control this relationship.
    Secondly How many types of CRM are there?
    There are Three types of CRM. Which is Operational CRM, Analytical CRM, Collaborative CRM?

    • Operational CRM focuses on the automation of customer-facing processes such as selling, marketing and customer service.
    • Analytical CRM focuses on intelligent mining of customer related information for the strategic purpose.
    • Collaborative CRM provides interaction between customers, staffs and business partner through the web.
      Thirdly What is a CRM strategy?

    A CRM strategy, consider an integrated approach to customer relationship management. It requires being aligned with the company’s thought and goals, putting the customer at the prominence of consideration. Therefore, the organization needs to ready itself to embrace this customer-centric strategy.
    CRM strategy needs to be set into the business culture and placed across the whole organization, with the methodology.
    At fourth, What are the benefits of CRM?
    Upkeep Rate: CRM enhances customer loyalty, which increases profits per customer and frequency of obtaining.
    Referrals: CRM can turn customers into backers. Referrals typically have higher maintenance charge spending rates than other afresh acquired customers.
    Increased sales: CRM leads to boost cross-selling, upgrades or simply more outcomes by existing customers.
    Reduced costs: CRM can lead to more affordable marketing; avoid expenses for large marketing.
    Conclusion
    We hope these topics gives clear knowledge about CRM. Remember, a CRM is not only a financial investment, it is also a time investment for your sales and marketing organization. Selecting the right system, implementing it, and making best practices of your company continues to grow and scale. If you need further information about CRM read our blog or contact us today.

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    October 27, 2017

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    6 Reasons why your business needs CRM

    Customer Relationship Management (CRM) is one of the largest developing software on the business market today. CRM system helps in collecting, organizing, and managing the customer information. Implementing CRM is very much advantageous for both small-scale and large-scale business. It helps you to build a deeper understanding of every client and respond to their unique needs within CRM software that can be accessed anywhere, anytime via desktop, mobile and tablet. There are many reasons why a business needs a CRM system and the list below highlights the most important reasons that are suitable for all businesses.

    1. CRM Helps Your Business Grow

    Customer Relationship Management is a way that uses technologies to manage and analyze your customer interactions throughout the customer relationship lifecycle. It cannot be used only to store your company and client logs, it can also tailor your company products and services to effectively suit the demands of the market it delivers. CRM scales with your business, it can handle larger data and more clients as you expand your service/sales operation. The main aspects of growing business are tracking numerous interactions between your company and your clients by using CRM system. The right CRM helps you build and scale your business with best relationships with customers.

    2. Improved Customer Experience

    CRM helps to improve Customer Experience by interacting with a customer provide a better customer service by having all aspects of the account in one place. It helps businesses to engage with their customers anywhere, anytime, and from any device. It allows tracking and managing customer contact information, correspondence, documents, conversations, and billing information. The CRM system enables you to use new metrics to collect data in detail based on actual records of customer interactions. You can use CRM to store personal information and details of your customers in your database, it helps to send regular updates about your business and organization to them. This makes them feel valued and make them prefer your organization the next time when they want to do business.

    3. Increased Productivity

    CRM boosts business productivity with the automation process and it works on the background of business to fulfill needs. Searching for a customer details or checking meeting details of new customer takes a lot of time, CRM handles all the details so all you have to do is talk with your client. Integrating your project with CRM allows you to provide greater clearance of projects and tasks for your customers. You can immediately share progress and work to be completed before deadlines with the details stored using CRM.

    4. Boost Customer Relations

    CRM can be used for marketing, sales or accounts departments in a systematic way with customer satisfaction. You will get a better understanding of your customer needs, wants and preferences which help increase in customer loyalty and decrease customer complaint. It helps to set alerts to follow-up a schedule on a timely basis and this helps you to be proactive, attentive on your work. This gains positive reviews from your customer which is the most powerful form of advertising for any business.

    5. Track your tasks and events

    In order to track your customer details, CRM is the best solution for tracking and monitoring details on a daily basis. A CRM not only track of every task and event but also create leads for your organization. It has a calendar system that allows you to see all task and events and also shows an overview of upcoming tasks. It also helps you to reduce human errors thereby assure that your business runs smoothly and more efficiently.

    6. Increase New Sales

    CRM has Automation techniques that enable organizations to automate their complete sales process. This helps to make accurate sales reports and monitor the progress of the sales with their day to day productivity. Generating and managing new sales leads are important and this can be achieved through CRM. It helps to consolidate all ongoing opportunities into a single view thereby improving productivity. CRM improve sales and all your work-related activities can be accessed from different locations on multiple devices.